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What Our New Website Really Represents: An Open Letter on Business (and Personal) Change
from Scott Holtkamp, Founder & CEO
Last week, Blind Acre launched a completely re-imagined, re-tooled, and re-branded blindacre.com. The funny thing is that even as you read this, the “new” site may already be outdated. You see, it’s pretty easy to describe yourself or your business at a single moment - a snapshot with no moving parts. And this is exactly what our new website is for Blind Acre: a snapshot of our business today. Describing yourself or your business over time, however, is more challenging.
It’s logical to say that any given company is defined by the people it employs. And as employees grow and evolve, which happens on a daily basis, so does their company and its offerings. Each and every day is unique, offering new opportunities for growth, new business challenges, and new experiences that impact and influence how we live and work going forward. It’s these very opportunities that ensure the only constant in life (and business) is change.
Most of the time, as a person or a company, you know where you want to “go,” and you take incremental steps to get there. These day-to-day gains often go unnoticed, as they’re small (but improvements, nonetheless). Then, one day in the future, you might take a step back and realize that you are very different than you were before. Our new site is simply a reflection of what Blind Acre is today, and where we’re going. You’ll find that it’s quite a bit different than our old site, which was a “snapshot” of our company taken almost four years ago. So while it may seem like a big change to the outside observer, the “change” has happened quite naturally from our perspective.
For the sake of personal comparability, consider your most recent high school reunion. Maybe going in you felt you weren’t at all different, but all your old friends kept expressing “how much you’ve changed.” Companies, just like people, live with their daily changes, improvements, wins and losses and oftentimes cannot perceive the overall impact. But then you show up at a reunion, and the change - from the perspective of others - is dramatic.
The wonderful thing about our new website is that it will be a continual representation of our daily, incremental changes rather than a simple “snapshot” taken in April 2012. We’ll be constantly updating the site with new features, functionalities, and valuable educational and technology trend-based content to ensure that it continues to grow with us. It’s not just our new informational site, it’s a sandbox for us to test new technologies and development tools!
I encourage you to take a moment to reflect on how you and your business have evolved over the last month, year, or decade. Do your clients and friends understand how much you’ve grown?
Sincerely,
Scott Hotlkamp
Founder/CEO
Blind Acre Media
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