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Top 10 Benefits of YouTube Going Live:
As the 2nd largest search engine in the world and over 2 billion videos watched daily, YouTube is one of the most popular social media tools out there. With the recent talk of going 'live,' YouTube is expanding into yet another market. What does this mean for your company's strategic marketing? With YouTube Live, you can:
1. Conduct Webinars/Tutorials As a function of live sharing on YouTube, your audience can post comments or questions during a presentation. This is a great way to respond to viewer queries and share the most comprehensive information.
2. Promote Events/Charities Being able to stream footage of an event is a great way to promote your company. If a local audience member sees your live event, they are able to participate online, and may be able to participate in person. Audience members also may want to contribute to your charitable organization, or book an event with you after seeing a video online.
3. Communicate With Potential Clients This technology will also allow you to broadcast your message to potential customers. You could feature: discounts, specials, contests, service offerings or other marketing efforts for your brand.
4. Communicate With Current Clients With YouTube Live, you can conduct client meetings, updates, presentations and even visual progress of a project. It could even function as a customer service line, or expert service for your current clients.
5. Reach Targeted Demographics By providing segmented content, you can better reach target demographics to market your brand. For example, if you are catering to the beauty industry, a weekly video of hairstyling techniques could be a great way to connect.
6. Provide Personalized Communications Everyone gets newsletters, whether online or print. What better way to differentiate your company than reformatting your newsletter to be a live video? This option offers you the ability to repurpose your content however you see fit. Your newsletter can run like a video news story, or an artsy, creative production.
7. Market Research By monitoring your competitors live videos and comments/questions, you will gain pertinent information about your target audience. As a result, you will be able to get to know them better, and tailor your online marketing strategy accordingly.
8. Increase Search Engine Visibility With live videos, and videos in general, you increase your chance of being found through a search. With Google's Universal Search, results not only show written content, but also pictures and videos.
9. Wider Appeal Than Written Content There are many changes that have been made to online content to make it more attractive. Shorter paragraphs, bullet points, numbered lists and controversial topics still have not received the same attention as visual media. Most people would rather watch than read.
10. Garner Brand Awareness Due to its viral nature and social media pull, YouTube is a major outlet to propel your brand. It generates visibility, and allows you to use video to craft your brand image. With live video on the web gaining popularity, user traffic has expanded beyond just the computer. Mobile media enables users to access videos from anywhere.
Keeping with our strategic vision, we at Blind Acre are excited to see where YouTube takes this idea. Our commitment to grow with social media gives us the ability to provide our clients the best online strategic marketing services. Contact us to learn more about what we can do for your company!
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