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The Strategy of Getting Noticed Online: Lessons from a Copywriter
As competition rages on for employment in this current job economy, job seekers are using more intuitive strategies to get noticed online. Most notably, copywriter Alec Brownstein was a true innovator by using a Pay Per Click (PPC) strategy to get a job.
PPC is a strategy many online media and marketing firms use to get their clients at the top of paid search listings by bidding on the most popular keywords related to that industry. Brownstein showed us all that search engine strategies are powerful and can be used in new and creative ways. Some are calling his innovation 'vanity googling,' because he targeted keywords pertaining to the creative directors he desired to work for. As a result, when these creative directors googled themselves, the top sponsored link was Brownstein asking to be hired. As we have seen through our various strategy campaigns, the Internet is an infinite nexus of information.
In order to be noticed in your industry, you have to employ several strategies, by either targeting the most popular keywords in an organic search (SEO), or bid for those keywords in a headline paid advertisement (PPC). The end goal is to extend your brand presence across the search engines. With other job seekers using Facebook ads to uniquely get the attention of employers, it is clear that online users are becoming more sophisticated.
We all know that as the curve becomes steeper, we must adjust and grow with it. At Blind Acre Media, we house the most dedicated, creative and intuitive strategy team to get our clients recognized. If you are looking to take your search ranking to the next level, or utilize PPC advertising, contact us to explore a strategy solution that best fits your company needs. Whatever your industry, online competition can be fierce. Fight with words; keywords, and rise above the rest.
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