Text Messaging Strategy for your Business
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<div style="line-height: 200%; margin: 0in 0in 0pt"><span style="color: black"><img alt="" width="56" height="100" src="/files/public/userfiles/1000/899402_you_have_mail.jpg">Text messaging is not just filled with “LOL”, “IDK” and “TTUL” (for those of you that don’t know what I am talking about, those acronyms refer to, “Laugh out loud”, “I don’t know” and “Talk to you later”). What once seemed like a new pastime for teenagers has turned into a very useful marketing tool.</span></div>
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<div style="line-height: 200%; margin: 0in 0in 0pt"><span style="color: black">There are a number of ways to use text messaging to market your business: </span></div>
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<span style="color: black">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="color: black">Alerts and Special Offers – A well-designed, informative text can alert your customers to a product launch, news about your business or a special offer. The special offer may only be designed for those that receive the text message and may be for a very limited time. </span>
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<span style="color: black">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="color: black">Surveys – A message that encourages customers to “Vote for your favorite…” or “In the next 10 minutes, send us your choice for…” can be effective tool for building a list and adding that customer to your alert and special offer group.</span>
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<span style="color: black">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="color: black">Contests – Encouraging your customers or potential customers to participate in a contest will, again, add new customers to your list, remind existing customers of your business offerings and help to create new customer by winning one of your products or services. </span>
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<span style="color: black">·<span style="font: 7pt 'Times New Roman'"> </span></span><span style="color: black">Business tools – Text messaging applications have now gone farther and have become a tool to manage and maintain business while you are away. Some applications allow you to check-in, place orders and communicate with your company from anywhere. </span>
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<div style="line-height: 200%; margin: 0in 0in 0pt"><span style="color: black">Text messaging can be perceived as being a very invasive function of a mobile devise. This tool is often used by family and friends as a way of easily staying connected. Encouraging a customer to allow your business access to this feature will require there to be a significant reward for them. Make sure that your plan is in place and your offer makes your customer feel special. </span></div>
