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Google Sketchup: A Tool For The Masses?

Although we crave the newest and best innovations, technology can have its consequences. The advent of digital cameras allowed anyone to be a photographer. Content management systems allowed anyone to be a published 'writer.' Are programs like Google Sketchup allowing the masses to think they can be developers, architects and engineers? There is a reason why people go to school and receive hands on experience to become masters of their trade. Nonetheless, Google Sketchup is really cool. Similar to a CAD-like visual design program, there are many people that this technology can benefit.

A small business owner can now visualize a new product idea without the help of an engineer or web developer. Students who are interested in pursuing a career in these fields are able to test out their skills before they commit to a hefty design or engineering course load. Internally, a sales representative could use this tool to communicate a client request to technical staff or create a visual presentation to present to a client. As an interactive marketing and design firm, we are not threatened by a bridge-program taking away our market share.

These technologies cannot replace the demand for experience and professionalism in our field. If anything, a program like Google Sketchup can allow even more collaboration between departments, fueling creativity and innovation. It is interesting to note that unlike digital cameras or blogging, Google Sketchup requires an active skill set. Anyone can take a picture or write their opinions online. Not everyone has the ability to create a proficient 3D design. In reading the Sketchup blog, no one successfully using Google Sketchup is just an 'average joe.' The majority of their users are engineers, artists, architects, designers, developers, filmmakers and similar professions.

With the capability to create anything, we can expect that this technology is only going to grow. Google has even positioned this program to help train several different technologically impaired groups. Like formal education, this training is not free. Maybe we all should take note of Google's ability to not only generate profit from their technological products, but also by teaching the masses to use them.

At Blind Acre, we know the importance of staying up to date with new technology while also keeping our clients in the loop. We offer an array of tutorials and webinars to educate others on the value of social media, marketing strategies and brand image. To learn more about what we can offer you or your business, contact us today!

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