For a large corporation like Paul Mitchell Schools, we knew that the most important tool we could offer was an organized website infrastructure. Through placing each individual school under one roof (the corporate site), we have been able to increase both intra-communication between corporate and each school, as well as external communication with the end [...]
To maintain professional in the workplace, most managers and employees have traditionally kept their business and personal lives separate. With the introduction and popularity of new technologies such as Facebook, this task has become substantially more difficult.
There are several logical reasons why a manager would want to distance themselves from their employees personal lives. Managers [...]
No doubt social media has a large influence on SEO. For example, if you Google a brand, such as “Coca Cola”, you will find that more than half of the links are influenced by social media; from LinkedIn, to Google reviews, Twitter streams and even blog postings. Social media plays a large part in the [...]
It can be very easy to get lost in the social media world. Jumping on the social networking bandwagon is very tempting, but don’t get in a rush to do so! Starting to tweet, post and blog without a well-defined strategy can leave you questioning your efforts. Before you start your journey into the social [...]
Small businesses all have the same problem these days. How can they save more money? Social media is one important way that businesses are saving money while still delivering value.
Whether being used for community building, customer service, product marketing, or staying organized and communicating as a team, one common theme can be found of the [...]
Social media is here to stay and Web 2.0 is the future of the internet experts say. That being said, we as marketers are still struggling to grasp the best strategy to expose our client’s brands and engage their customers through this young and developing communication median.
Facebook in particular has drawn a lot of attention [...]
Social Media can sometimes seem like a chore when trying to balance your daily tasks, work and family time! An average of five and a half hours a month is spent on social networking sites, with Facebook leading the way. That’s 82% more time on social networking sites than just a year ago, according to [...]
Many businesses are still wondering whether an investment in social media really offers a worthwhile return. Is all of the blogging, tweeting and Facebooking really working? Brian Morissey’s article in Adweek suggests that social media can play a huge part in indirect marketing by building a firm’s reputation, instead of generating direct sales.
For all the [...]
If you’re one of Facebook’s 350-million-plus members, you’ve probably noticed a handful of people on your friends list changing their profile photos to pictures of celebrities, cartoon characters, Muppets, and other notable figures recently.
That’s because an unofficial viral craze called “Doppelganger Week” has arisen on the social network. To participate, you change your profile picture [...]
