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Blind Acre Wins Big at Ohio Interactive Awards 2011

Paul Mitchell Schools engaged Blind Acre back in 2009 with the aim to overhaul their web presence while both centralizing and optimizing their interactive marketing efforts. At the time, this request included the corporate flagship site and approximately 97 separate school sites across the country. We accepted that challenge enthusiastically (as we do them all). After Paul Mitchell Schools saw their inbound leads quadruple, average student enrollment rates more than triple and cost per lead drop from $20 to $3 in just four weeks, things were going pretty well. The rest, as they say, is history.

For the 2011 iteration of the Ohio Interactive Awards, an unparalleled, annual industry event, Blind Acre submitted the work they had completed for Paul Mitchell Schools for award consideration. As luck and hard work would have it, we walked away from the Ohio Interactive Awards a winner. Recognized as having some of the state’s top digital and interactive talent, Blind Acre received the award for best work in traffic generation, SEO and display advertising for our Phase I site/marketing refresh and Phase II refresh preview for Paul Mitchell Schools. Blind Acre was selected as an award-winner by a panel of marketing industry leaders, who judged based on all facets of the project process (strategy, execution and results).

The Ohio Interactive Awards, created in 2009, were devised by the interactive community for the interactive community. They are an annual program that celebrates and recognizes the creative talent and exceptional work produced throughout Ohio’s interactive marketing community through juried competition.

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Blind Acre Wins Big at Ohio Interactive Awards 2011

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