The idea behind online marketing and search engine optimization is to rank well with the search engines for your targeted keyphrases.  There are many tips and techniques out there and today we will share our top 5 on page SEO techniques to rank well with Google, Yahoo and Bing.

#1: Name your pages strategically! The filename of your page tells the search engine a lot about what you are displaying to the user!  Break down pages into “specific” product and/or service pages rather than creating a single page that lists all products and services.  Be sure to name the page based on the keyphrases you are targeting for that page (the product or service offered).

#2:  Title your page strategically!! Use the keyphrase(s) you are targeting in your URL (see #1) in the title element in the <head> section.

#3:  Write good meta description tags! Search engines take into consideration the abstract you create to describe what the page is representing.  The abstract is placed in the <head> section as well inside of a <meta name=”description” content=”<<<your abstract>>>” />  Keep your descriptions specific to the keyphrases you are targeting for each page.

#4:  Create links with keyphrases as the anchor content! Anytime you are creating links within your site or to your site from other websites, be sure to include the keyphrase you are targeting for that page inside the link.  An example is: <a href=”www.yoursite.com/the-seo-friendly-page”>[keyphrase included link]</a>  Search engines are more likely to rank you higher for a particular keyphrase  if they see links with the keyphrase pointing to your seo friendly page for the service or product.

#5:  Write good, relevant, key phrase related content… content is king! Contrary to what you may think or believe, having too much content is rarely ever a bad thing in the SEO world.  Although, balancing design and text on a page becomes a more delicate issue.  We don’t want to confuse or lose visitors because the page feels too congested, but we want to give more than one paragraph describing the product or service.  Don’t take the easy way out with content; make sure you create strong, keyphrase-rich content talking about your products and/or services.  If you can find a way to add dynamic, changing content to each page, it will give the search engines a reason to return to your page(s) frequently, thus giving them a reason to believe your site is more useful/relevant site than those that never change!