Hear us out...
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5.7.2012
Marketing Spotlight Interview: Mobile Security Worldwide Chairman Discusses Mobile App Business Strategy and Development
Taking a mobile application from "cool idea" to profitable technology is challenging. Only slightly less challenging is the long term marketing strategy and update support. Fred Hanover from Mobile Security Worldwide shares his experiences in leading mobile app business planning, development, and marketing strategy for the company's imSafe app.
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4.16.2012
What Our New Website Really Represents: An Open Letter on Business (and Personal) Change
Last week, Blind Acre launched a completely re-imagined, re-tooled, and re-branded blindacre.com. You'll find that it's quite a bit different than our old site, which was a snapshot of our company taken almost four years ago. So while it may seem like a big change to the outside observer, the change has happened quite naturally from our perspective. It's not just our new informational site, it's a sandbox for us to test new technologies and development tools!
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4.16.2012
The Cobbler's Daughter Has New Shoes: The New Blindacre.com!
As they old saying goes, "The cobbler's daughter has no shoes." And here at Blind Acre, we'll be the first to admit that our own website was starting to walk around barefoot. But no more! The new Blindacre.com has launched!
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3.23.2012
New Insights From IBM Global CMO Study
Last October, IBM released findings from its nine-month global chief marketing officer (CMO) study. The initiative represents the largest face-to-face interview study focusing on CMOs ever completed. Over 1,700 CMOs from across the globe were interviewed on over 230 different factors with the potential of impacting their marketing strategy. On ...
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3.22.2012
Real PPC Case Study: Real Estate Services Company Needs Leads
Pay-per-click advertising (PPC) is an oft-used — but even more often misunderstood — piece of the digital marketing mix for many companies. When applied without a plan in place, PPC tends to be inefficient and cost-ineffective. However, when applied with clear objectives and a rock-solid strategy, it can work wonders toward...
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2.22.2012
Digital and Interactive Signage: Where digital strategy, store branding and the consumer meet
Today's consumer is better equipped to make on-site purchasing decisions faster and more confidently than ever before. hat habit of researching (and even buying) online while in store has become so prevalent that marketers are scrambling to name it - "scan and scram" and "showrooming" are the two most commonly attributed terms. Digital signage can help retailers control showrooming behavior.
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2.15.2012
Infographics Are Powerful Things: 5 Tips for an effective infographic strategy
As internet marketers, we're constantly on the lookout for emerging trends and finding ways to integrate them into our clients' digital marketing efforts. Over the last few years we have seen the return of informative graphics and data visualization. Here are 5 tips for leveraging infographics.
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1.31.2012
Marketing Spotlight Interview: National Church Residences
For Blind Acre's second monthly "Marketing Spotlight Interview", we sat down with Sherri Mixter, Manager of Marketing Communications at National Church Residences, to discuss how they keep their digital marketing program innovative, engaging, and measurable.
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1.24.2012
Facebook Sponsored Stories: Great Exposure for Your Brand
The average Facebook user has 130 friends and is connected to 80 community pages. So, how do you use Facebook to capture your target audience's attention when there is so much to compete with? Sponsored stories may be the answer.
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12.20.2011
The New, New Twitter: What the updates mean to your marketing program
Twitter made a splash last week when they simultaneously released a redesigned version of their website and mobile app. The new design brings several improvements to Twitter?s already well-liked interface: Home, Connect, Discover, and Me tabs replace the Timeline, @Username, and Activity streams. In fact, these three tabs are now the only main navigation items within a Twitter profile.
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